Earlier today, Apple officially released its latest quarterly earnings report, indicating a positive few months. And, if you ask CEO Tim Cook, it turns out that things are starting to turn around for the better in China.
CNBC has the comments from Cook following the public release of the second fiscal quarter of 2019 earnings. According to the chief executive, sales in China are starting to improve in a big way. At least, that’s compared to the November-December timeframe of last year. Cook says sales have improved when compared to the last quarter. In Greater China, which includes Hong Kong and Taiwan, Cook says sales topped $10.22 billion.
“The tone is much better than it was in the November-December timeframe. I think that affects consumer confidence in a very positive way,” Cook said.
I believe that the trade relationship — I don’t mean the tariff, I mean the tone — is much better today than it was in the November-December time frame. That affects consumer confidence in a positive way,” Cook said.”
As for why things are starting to improve, Cook cites the trade relationship in part. In addition to that, the sales tax cut on Apple devices, including the iPhone, helped invigorate sales.
Apple’s latest quarterly earnings report revealed yet another staggering quarter for services. The company earned a total of $58 billion in revenue.
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