Apple yesterday released a pair of short 10-second videos through its official US and UK YouTube channels. The first clip promotes a variety of styles and colors provided by the new Spring-themed Apple Watch bands and the other highlights Apple’s environmental efforts seen through the lens of the final assembly of an iPhone.

Here’s the Apple Watch video.

“Apple Watch Series 4 is completely redesigned. And now you can give it a fresh look with new bands in a variety of styles and colors,” reads the description.

The other video, titled “Final Assembly,” touts Apple’s environmental efforts and the fact that no landfill waste is generated during the final assembly of an iPhone.

Now, that’s some effective video work. I especially like that the clip comes with the tagline “There’s more to iPhone” even though it does not show off any specific feature of the phone.

The viewer is invited to learn more at

Share your thoughts on these new Apple clips in the comments section.