Apple’s current strategy in the home tech market is a bit murky. It launched the HomePod and Apple TV 4K in 2017, and HomeKit support seems to have become much more widespread lately, but it also killed the AirPort line of products and has stood by as competitors like Google and Amazon snap up companies like Nest and Eero.

This past week we learned that the company has hired a new head of home products, which makes me ask the question: What exactly does Apple expect Sam Jadallah to do? Is his job to make deals with HomeKit partners and make the HomePod more successful? Or is this the sort of thing that happens when a company shifts gears because it realized that its old strategy wasn’t working?

There is no end to the opportunities for Apple in building more devices for the home. It just has to decide if it wants to compete in that market, or write it all off. I’m increasingly coming to believe that Apple needs to do more, not less, in building home products.

Entertainment central

Beyond HomeKit, Apple’s really got two in-home accessory products: Apple TV and HomePod. Without getting into the messy details, I’ll just say that Apple needs to make both of them more affordable. But there’s another home entertainment product category that Apple could enter and do fairly well in, and all it requires is a merger of its two existing products: a soundbar.

Sonos Playbase blackSonos

Sonos Playbase

The soundbar is a relatively recent addition to the home-hardware lineup. It’s a horizontal box containing multiple speakers that usually sits on or under a video screen, adding good sound (and surround-sound effects) to modern HDTVs that are generally great at pictures and lousy when it comes to audio. Sonos sells one for $399, and a different one for $699.

Those prices are relevant, because in the home-entertainment market Apple has struggled to be price competitive—even Sonos (a company that has never been accused of being a low-price leader) offers a connected speaker comparable to the HomePod for a much lower price. The soundbar world, however, would seem to be a place where Apple could price a product higher than the HomePod and actually make a dent.

Here’s my proposal: Apple should build a connected smart speaker designed to be paired with flat screen TVs. It would basically be a HomePod, with one key difference—when the TV’s on, it would also be an Apple TV, accepting input from the television as well as acting as a video source that can play video from all the services Apple TV is compatible with, including Apple’s forthcoming TV service.

This is not a groundbreaking product, but it feels to me like it fills a particular niche, could sell well at the price Apple would charge for it, and uses technology Apple has been shipping for a while now. I’d buy one.