Apple Says New iPhone Trade-In Promotions Were Very Effective

Posted by Evan Selleck on Apr 30, 2019 in Apple News, iPhone Xr, iPhone XS and iPhone XS Max, News

Apple on Tuesday officially announced its second fiscal quarter earnings, revealing a total revenue of $58 billion. And while it’s logical to assume that millions of iPhones were sold in the latest quarter, it turns out the iPhone trade-in efforts from Apple helped quite a bit.

During the follow-up quarterly earnings call to go over some details, Apple’s CEO, Tim Cook, said that the trade-in initiatives the company launched were very successful. Cook said that the company saw over four times the number of trade-ins when compared to the same quarter last year.

Apple launched the attractive trade-in program back in December of last year. It arrived first in the United States, then expanded internationally soon after. For those who took advantage of the program, it saw trade-ins getting an additional $100 towards a new device in some cases. In other instances, Apple would offer a boost of around $25.

While it’s technically possible to still trade your older iPhone model for a new handset, this particular promotion is not currently available. However, with how successful this promotion was, it seems like a safe bet that we may see it pop up again later this year.

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