Apple has released a new short film titled ‘The Underdogs’ as a part of its Apple at Work campaign. The ad shows how enterprise employees can use Apple products to collaborate better and boost their productivity.
The ad shows employees in a company using products like iPad Pro with Apple Pencil, MacBook Pro, iMac, Apple Watch, and more to figure out and make a prototype of a round box for packaging pizzas as existing pizza boxes are just wrong. What’s interesting is that Apple itself uses the pizza box created in the video for pizzas delivered at Apple’s Caffè Macs.
The short film has a slightly humorous tone as well and Apple even shows employees using AirDrop to transfer files to each other. When was the last time you used AirDrop to transfer files wirelessly between multiple Apple devices?
Apple has already updated its Apple at Work website with this new short film and a short description to go along with it.
Apple products help employees work more simply and productively, solve problems creatively, and collaborate with a shared purpose. And they’re all designed to work together beautifully. When people have the power to work the way they want, with the tools they love, they can do their best work and change the future of their business.
The website also highlights numerous enterprises that use Apple products to enhance their productivity including Deloitte, Accenture, IBM, AXA France, Capital One, and more.
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