Apple Registers PrivacyIsImportant.com Domain Name

Apple has registered the domain name PrivacyIsImportant.com, according to WHOIS records discovered by MacRumors. The records indicate that Apple took possession of the domain name on Monday.

The domain name does not yet point to an active website, so it’s unclear if or how Apple will use it, but it is certainly possible the company is planning a privacy-focused marketing campaign along the lines of its "what happens on your iPhone, stays on your iPhone" billboard at CES 2019 in Las Vegas.