Apple’s trade-in program was very successful recently, thanks in part to a boost in the money handed out by the company for those trades. And now the company is promoting the idea with a new video.

The new short video is entitled “Do one last great thing with your iPhone”, promoting the idea of trading it in rather than tossing it out. Apple, of course, resells devices depending on each unit, or will recycle some models depending on age or physical status. Apple’s new video measures in at just over one minute.

Here it is:

Apple is also promoting the new video on its dedicated microsite for the environment.

What do you think of Apple’s latest video?

Subscribe to iPhoneHacks Daily Newsletter

Sign up for our iPhoneHacks Daily newsletter to get the top Apple news stories delivered to your inbox.