Apple today shared a new "Behind the Music" ad in the United Kingdom that promotes music-making on the Mac with portraits of artists.

"From bedroom studio to stadium tour, the British music scene is alive," the video description said. "See the emerging and the iconic, the graft and the glory, a glimpse behind the scenes and behind the music."

Apple removed the video from its YouTube channel shortly after uploading it, but a re-uploaded version is available below for now.



The ad is accompanied by a new page on Apple’s website that says "Mac is the instrument of choice for musicians everywhere." The page highlights Apple’s music software, including GarageBand, Logic Pro X, and MainStage 3.

The ad is part of Apple’s larger "Behind the Mac" campaign launched last year.

This article, "Apple Promotes Music-Making on Mac in New Ad" first appeared on MacRumors.com

Discuss this article in our forums