Ahead of the launch of Apple TV+ later this year, Apple has poached Chiara Cipriani, a Disney veteran, as the director of video services in London. Cipriani worked at Disney for about a decade and has worked on DisneyLife and the upcoming Disney+ streaming service.

Apple has poached a number of employees from other entertainment companies in a bid to bolster its efforts on Apple TV+.

This fall will see the launch of two major streaming service: Apple TV+ and Disney+. While both companies have announced their respective streaming services, Disney is the only one to have unveiled the monthly subscription price of $7/month. In comparison, while Apple has provided quite a few details about Apple TV+, it is still not clear as to how much the service will cost monthly.

Apple is working on a number of original content for its streaming service involving some big names. This includes shows featuring Reese Witherspoon, Jennifer Aniston,  Ocativa Spencer, Hailee Steinfeld, and more. However, when the service initially launches, it will feature content licensed by Apple from other players. Apple’s original content will make its way to the platform a few months down the line.

In comparison, Disney+ will launch with Disney’s massive library of content which is going to be a good enough reason for most people to subscribe to the service. The company has already started pulling its content from other streaming platforms as the launch of its streaming service nears. Disney is also working on a number of original TV shows for its streaming platform involving some of its popular characters and movies including a live-action Star Wars series, Loki starring Tom Hiddleston from the Marvel Cinematic Universe, and more.

[Via Bloomberg]

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