Apple is working with a dizzying number of stars and soon-to-be-stars thanks to its upcoming video streaming service. And, unsurprisingly, many of those individuals are invited to the big unveiling.
At least, that’s the report out of Bloomberg on Wednesday. According to the publication the March 25 event, which was simply stated as being “services-focused”, is indeed going to serve as a launchpad for the company’s upcoming video streaming service. There had been some speculation that the event would be primarily geared towards the company’s upcoming News subscription service.
“Apple Inc. is planning to unveil video and news subscription offerings next month, the first major new digital services from the company since 2015.
The Cupertino, California-based technology giant is planning a March 25 event to announce both services, according to people familiar with the plan.”
The report states that Apple has invited several different stars to the event. That includes Reese Witherspoon and Jennifer Aniston, the two stars in an upcoming morning show TV drama. That show will also star Steve Carell as well. In addition to those two stars, Apple also invited actress Jennifer Garner and director J.J. Abrams. And, yes, Apple is also planning on hosting a series from Abrams that stars Garner.
Apple’s March 25 event is expected to take place in the Steve Jobs Theater on Apple’s campus.
The news surrounding Apple’s upcoming streaming products is starting to pick up steam in a big way, suggesting that the rumored March 25 event date is indeed real. There have been previous rumors suggesting Apple plans on “giving away” access to its original content for Apple device owners. However, this latest report indicates that this will be a paid, subscription-based streaming product. There is no reason why it can’t be both, of course, with Apple device owners simply getting a pass and those not within the ecosystem having to pay to watch the original content.
In addition to that, it has been reported that Apple’s upcoming streaming service will work in a similar way to Amazon Prime Video’s efforts. Meaning, along with the host of original movies and TV shows, Apple will also offer up third-party options (like Showtime, Starz, and others) in channel packages. The bad news here is that Apple’s demands and negotiations are apparently not going well, and content providers like HBO are balking at joining Apple’s streaming platform.
That lack of seeing eye-to-eye extends to the rumored News subscription service, too, which Apple is reportedly seeking 50% revenue split with publishers.
As it stands right now, it sounds like Apple will indeed announce its newest subscription services on March 25. Apple is expected to launch the original content streaming platform in April or May. Apple News subscription may arrive sooner than that.
Are you looking forward to either subscription option?
[via Bloomberg]
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