One of the longest running marketing efforts from Apple is definitely its “Shot on iPhone” campaign, which has been going strong for years. In the latest entry, Apple dives into the surfing community in Cuba, thanks to the iPhone XS.
Apple on Friday launched a pair of videos to its YouTube channel. The first is the video itself, entitled “Ola Cubana”, which is a short film that comes in at five minutes in length. Apple explores the “new era” within the island nation and the surfing community. The film takes a look at not only the beginnings of the hobby in Cuba, but also how it has been growing in popularity:
“A glimpse into the Cuban surf community and a new era within the island nation. The film explores the humble beginnings of the movement and how interest in surfing is building in the country.”
Here is the short film:
The film was commissioned by Apple, and it was shot on both the iPhone XS and iPhone XS Max. It was directed by Nick Woytuk and shot by Zak Noyle.
Apple also added a complementary behind-the-scenes video, showing how things were put together and how they were shot for the short film. Here’s how Apple describes it:
“Behind the making of the short film “Ola Cubana,” which gives us a glimpse into the Cuban surf community and a new era within the island nation. The film explores the humble beginnings of the movement and how interest in surfing is building in the country.”
And here’s the behind-the-scenes video:
While the majority of the “Shot on iPhone” ad campaign has been about photos, and, sometimes, short videos caught in the wild, there has been short films in the past as well. Back in January, for instance, Apple released a short film under the “Shot on iPhone” marketing arm to celebrate the Chinese New Year.
There’s no doubt that smartphone cameras are fantastic from a variety of companies that aren’t Apple, but that doesn’t take away from the camera’s abilities in the iPhone. The iPhone XS and iPhone XS Max have a great camera system, and these marketing efforts from Apple continue to show that.
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