Apple today cut the price of its HomePod on its online store by $50, with the smart speaker now listed for $299, down from $349.

The price drop follows recent promotional discounts at several third-party retailers across the U.S.

Similar price reductions also appeared in other regions and territories on Thursday, with the price of a HomePod in the United Kingdom falling from £319 to $279.

Apple’s expensive HomePod speaker accounted for just six percent of the U.S. smart speaker installed base through the fourth quarter of 2018, according to a February report.

In April 2018, well-connected analyst Ming-Chi Kuo said Apple was "mulling" a "low-cost version" of the HomePod, potentially due to shipments of the current version being "far below market expectations." A report out of China said the lower-cost HomePod could be priced between $150 and $200 in the United States.

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