Apple recently purchased Data Tiger, a UK startup focused on digital marketing, reports Bloomberg. The acquisition, says Bloomberg, could improve Apple’s digital marketing and make it "more relevant to customers."
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Specifically, the site more accurately takes advantage of customer data to send relevant materials and advertisements to them.
Apple appears to have made the purchase in December, and based on a regulatory filing discovered by Bloomberg, now controls Operatedata, DataTiger’s legal name. A spokesperson has yet to confirm the acquisition, however.
This article, "Apple Buys DataTiger, a UK Digital Marketing Startup" first appeared on MacRumors.com
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