At an event in India yesterday, Xiaomi unveiled the Redmi Note 7 series. Despite the Redmi Note 7 Pro costing one-fifth of the iPhone XS — $200 vs $999 — Xiaomi directly compared the two devices. 

What’s impressive is that while Apple continues to increase the prices of its flagship smartphones in the pretext of adding more features, Xiaomi is always able to set a new benchmark in the value for money department.

For $200, the Redmi Note 7 Pro comes with a decently powerful 11nm Snapdragon 675 chipset, up to 6GB RAM, 64/128GB storage space, a massive 4,000mAh battery, USB-C connectivity, headphone jack, IR blaster, and more. The new glass design of the Redmi Note 7 series is also a significant step up from previous Redmi devices. And in the bold colors that Xiaomi is offering the phone in, the Redmi Note 7 can give the iPhone XR a run for its money in the looks department.

Xiaomi primarily compared the Redmi Note 7 Pro with the iPhone XS in the camera department. And rightfully so. The Redmi Note 7 Pro comes with a primary 48MP shooter which uses Sony’s 1/2″ IMX586 sensor. Coupled with an f/1.79 aperture, the Redmi Note 7 Pro is able to capture photos with a stunning amount of details. There’s also a dedicated Night mode on the phone to capture usable photos in extremely low-light scenarios. Lastly, there’s a 5MP depth sensor to allow the Note to capture better portrait photos.

Xiaomi showed the difference by comparing the photos taken on the Redmi Note 7 Pro with the iPhone XS. The latter comes with a 1/2.55-inch 12MP camera sensor with f/1.8 aperture and OIS.

The Redmi Note 7 Pro might not look as good as the iPhone XS or feature an AMOLED display that’s as good. Instead, it makes use of an FHD+ 6.3-inch LTPS LCD display. But yet, for all intents and purposes, the Redmi Note 7 Pro is going to be good enough for most users.

Starting at Rs 13,990 ($200), the Redmi Note 7 Pro is stupidly cheap for what it offers. The iPhone XS, in stark contrast, starts from almost $1,400 in India — one can buy 7 Redmi Note 7 Pro units in that much money! No wonder then that Xiaomi is dominating the Indian smartphone market and has even managed to dethrone Samsung as the market leader. In a market where price is of utmost importance, Apple is pricing itself out of competition while Xiaomi is wiping the competition away with its pricing.

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