Apple's Beats by Dre Brand Unveils New NBA Collection

Apple’s Beats by Dre brand today unveiled a new NBA collection, with Beats Studio 3 Wireless Headphones available in six colorways representing the Golden State Warriors, Los Angeles Lakers, Houston Rockets, Philadelphia 76ers, Toronto Raptors, and Boston Celtics.

Each pair of headphones is a different color with subtle same-color logo branding for each NBA team.

Get closer to your music and show love for the team you rep with the Beats NBA Collection. These Beats Studio3 Wireless headphones, worn by some of your favorite players, feature your team’s authentic colors and iconic logos. The final result is a collection designed just for the fans, honoring the spirit and emotion that makes up each of the six available team options.

The NBA Collection Studio 3 Wireless Headphones are priced at $349 and offer the same features as all other Beats Studio 3 Wireless headphones such as a W1 chip for pairing, 22 hours of battery life, Pure Adaptive Noise Canceling, and more.

Apple announced a Beats by Dre partnership with the NBA back in September, which makes Beats by Dre the official headphone, wireless speaker, and audio partner of the NBA and sister associations WNBA, NBA G League, and USA Basketball.

In addition to offering NBA-themed headphones for fans, Beats will also provide headphones for players and advertise during major events like the NBA All-Star, NBA Draft, international games, WNBA games, and more.