Apple always puts a lot of emphasis on privacy in its software, hardware, and in everything it does. To showcase how important privacy is on a smartphone, the company has rolled out a hilarious new ‘Private Side’ iPhone ad.

The ad shows some day-to-day activities and actions we do every day to help protect our privacy. The situations shown in the ad are definitely very relatable, like locking the bathroom door, putting up a ‘Private Property’ board with ‘No Trespassing’ sign, stopping a conversation in a cafe when the waiting staff comes to clear the table, and more.

The 45-second ad definitely hits home and shows just how much we value our privacy in real-life. Towards the end, the ad says that “if privacy matters in your life,” it should also “matter to the phone your life is on” and then proceeds to show an iPhone.

Despite goof-ups from time to time which includes the serious Group FaceTime bug, Apple remains committed to protecting the privacy of its users. The same cannot be said for other smartphone OEMs who are known to leak their user data or show ads on their phones.

We Want to Hear From You

How much do you value privacy on your smartphone? Is privacy one of the reasons you use an iPhone on a daily basis? Or is it something that you don’t bother with much?

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