Ahead of its widely expected video service unveil on March 25, Apple is hiring awards strategists to arrange screenings and other publicity events for Hollywood insiders and others who vote on which movies and TV shows win prestigious awards like Oscars and Emmys, according to Bloomberg‘s Mark Gurman.



From the report:

Apple is forming a team of people with awards strategy experience. In January, it hired one such person from Walt Disney Co.’s television group. The iPhone maker is also seeking a high-level candidate to oversee the process, one of the people familiar with the situation said. The company could be in the running for Emmy awards as early as 2020, according to people familiar with the process.

Apple already has dozens of original TV shows and movies lined up for the service, including an unnamed morning show drama starring Jennifer Aniston, Reese Witherspoon, and Steve Carell.

This article, "Apple Will Reportedly Screen Original Content for Top Awards Like Oscars and Emmys" first appeared on MacRumors.com

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