The Stand for Apple's New $4,999 Pro Display Costs an Extra $999

Apple today unveiled the Pro Display XDR, a 32-inch 6K monitor with a P3 wide color gamut and true 10-bit color support, 1,600 nits of peak brightness, a 1,000,000:1 contrast ratio, and a super-wide, off-axis viewing angle.

Apple’s press release:

The all-new Mac Pro starts at $5,999 and will be available to order in the fall. Pro Display XDR starts at $4,999, the Pro Stand is $999 and the VESA Mount Adapter is $199. All will be available to order in the fall.

The display will be available in the fall, starting at $4,999, but that price doesn’t include the stand. If you want the display to come on Apple’s stand, as it is shown in official product images, that’ll cost an extra $999. Unsurprisingly, the reaction to this news has been quite strong across social media.

everyone was freaking out about a $999 iPhone was but now apple is really out here selling a monitor stand seperately for an extra $999 pic.twitter.com/yOwiedDgLe

— Andrew Lowe (@andrewlowe) June 3, 2019

You spend $5,999 on a monitor and it includes no way to mount it out of the box. Wanna put it on a VESA stand? $199. Want to put it on Apple’s stand? $999.

HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

— Quinn Nelson (@SnazzyQ) June 3, 2019